Client: Grab
Creative director: Đave Nguyen
creative team: Xù, vy nguyen, hung nguyen
background:
For 10 years, Grab has grown alongside Vietnam, expanding its services to meet the diverse needs of every family member. now With Grab Family Account, families can book Grab services for one another, making everyday care more convenient.
*
insight:
When it comes to loved ones, we want every little detail taken care of exactly the way we would do it ourselves. Even when we're not there, we wish we could be by their side, making sure they're in good hands.
*
idea:
What if family members could be right there with Grab driver-partners, making sure their loved ones are cared for exactly the way they would?
The film brings this to life through Tiny Family Members—miniature versions of family members who accompany Grab driver-partners throughout their journeys, constantly reminding, guiding and ensuring every service is delivered with the care their loved ones deserve.
Through this playful creative device, the film showcases Grab's diverse services while demonstrating how Grab takes care of your loved ones, just like you do.
kv idea:
The KV series is told from the recipient’s POV, putting viewers in the shoes of the loved ones receiving Grab services.
Through this immersive perspective, each KV captures the moment of receiving a service, with tiny family members and the Grab driver-partner delivering not just what they need, but also the care and thoughtfulness of their loved ones.
