challenge:

To shift consumers’ perception from “I use Head & Shoulders because I have dandruff” to “I don’t have dandruff because I have Head & Shoulders.” Making owning a bottle of H&S a proud badge of honor — a symbol that you’re dandruff-free, not someone who has dandruff.

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idea:

with the launch of the new improved formula, Head & Shoulders has teamed up with Dinosaur Vietnam to introduce the new brand ambassador duos - Soobin Hoàng Sơn & Pháo, continuing to spread the confidence of being dandruff-free, stemming from the proactive care of one's own hair with Head & Shoulders!

The series consists of 5 short films with 5 different contexts, but shares the same structure: in whatever bittersweet scenarios, the protagonist always confidently affirms that H&S is the symbol of them not having dandruff.